Mobile apps have been trending in very human spheres, from playing games to shopping, ordering food to messaging near ones, from booking tickets to planning an event. Each one of us is preoccupied in the world of mobile apps all the time and none of us actually realised how far they have eased our lives. Thus, mobile app development company like GetAProgrammer, has been pacing fast leveraging advanced methodologies to bring out innovative apps every day for users. Such apps are not only catering to the varying needs of users but are also providing businesses one more channel to market their services or products.
But before one dives into apps technology to create apps for offering personalised experiences to users, here are certain things that must be considered.
Make it location-specific
One most common way to personalise app’s content is to orient with the location of the customers. With the use of advanced GPS technology or geo-tracking features inbuilt in most mobile phones, apps can be created to offer people with services, products of their interest, or connect them to shop, restaurants based on their current location.
Let it be predictable
Your app will become the toughest experience if its menu and features are not predictable. To make it easily understandable, more appreciable to the users offer user-friendly features that are easy to predict and with which they are well accustomed. However, this depends on the hands of the developers who starts from the scratch to bring distinctivity and creativity in the apps and thus whether they will be predictable to the users is a big question.
You are sure to get more customers through your app if you know them better and offer them personalised recommendations regarding a service, activity or any offers they would like to have. For this you can poll users while they onboard, create user profiles or track usages that will help you in learning your users’ behaviour pattern. All the user data collectively helps in crafting high-end user experience.
Integrating with social media networks
Social media has been one of the most engaging experience for most mobile users these days. Apps are thus needed to leverage such media to help users for connecting with the friends, share with them their activities on the app and lots more. Thus, it forms a great way to offer a personalised experience to the users and retain them as active users in future.
Personalisation thus need not make your app complex but instead, adds an advantage to your app making it more demanding. These are some of the effective techniques to add elements of personalisation in your app so that you can cater to the needs of your customers more specifically.