What is the most challenging in the app business?
Keeping the users hooked!
But before you find out how to deal with that, you need to get yourself acquainted with the facts that are causing a large number of people to quit using the apps. The most successful apps are found to have crazily addictive users. So, what are your app must have to make your users addictive? Here we will give you the reasons.
Most efficient mobile application development companies in Australia has researched and worked so far to find out the reasons. Even our adept team of Australia app developers at GetAProgrammer make sure to develop an app that can cater well to them and are in synergy with users’ perceptions.
The first thing that catches the attention of the users is the value or usefulness they get from it.
Is it helping enough to achieve what they want? The only way you can hook your users is to find out how other apps are providing values in the market. Finding out their missing nodes, and then using that with your own ingenuity to offer something unique. Any top-notch, experienced mobile app development company in Australia will hold that expertise and state-of-the-art technologies to assist your mobile app to have uniqueness and far better usefulness.
Going to simple might help
You need to understand that not all of your users are pro or handy with mobile devices. In fact, a majority of users are actually shaky in using apps, gets in a fix at every single stage and need to be explained/taught how to use. So, simplicity is always the key!
Not only with designing of the app, but the user-interface elements, especially the CTAs (Call-to-Actions) should also be kept as simple as that. Things should be such that anyone with even slightest abilities to handle gadgets can use the app without anyone’s help. However, achieving simplicity in the app is tough. You need to think by putting yourself in the users’ footsteps. While writing about your app’s features to the app developers in Sydney or whichever company you hire, never go for too much detailing of each as that makes them think of the easiest way to provide them.
Design for the users’ tendency or habits
Find out what are the user’s habit associated with your app. Whether they will be using it too often or they will just open it once or twice. Some apps like Facebook, Whatsapp have become so compelling that most of none can imagine a day without them. So, what’s making users so cling so much? It may be something about the app’s purpose or the use they get.
There are two types of emotional triggers for engaging users, external trigger and internal trigger.
While the external triggers are those that instruct the users to do something like “Buy now”, “Click Here”, internal triggers are actions related to emotions like the urge to share a thing with friends in a social profile or let’s ‘Pin’ something in Pinterest.
Putting both the triggers will help spark certain moves by the users and motivate them to initiate some actions in the app.
Best on boarding practices
Well, this is vital too as most of the people quit an app when they don’t get what to do next after installing it. Onboarding experience decides the later engagement of users with your app as it is the process when the app is introduced to users.
Frictions in this process will surely turn them off and so to kill all their confusions, you need to explain how it works and how to get started in a lucid manner.
Some best practices to make onboarding simple for them are
- Lesser fields in the sign-up process
- Simplified registration
- Showing of benefits of the app
- Providing short to-the-point instructions on how they can take actions
In short, to build an app in Australia is not a tough job when there are teams of app developers in Melbourne and in other parts of the country. But, winning users after its release and keeping them back is the real challenge! While building your app sticking to these aforementioned facts will help, just make sure you hire some of the best app developers in Sydney who are well adept with these and can mould the app accordingly.
To know further how to reduce the rate of app abandonment, read our previous blog: