eCommerce sector is getting warmed up nowadays with the rise in the number of companies and startups presenting their stores online. So, clearly, eCommerce businesses are fighting out with best practices and online marketing tools to reign in the market. However, the first step to join the race of eCommerce is getting a robust website or web application catering to the requirements of the business and that would serve rightly as an online storefront.
You can hire Shopify developer, a Magento developer, a WooCommerce developer or any other eCommerce expert to create a feature-rich webstore to make your online business dream successful. But, remember, only a feature-packed or tempting eCommerce site isn’t enough to captivate the attention of buyers. You need to think out of the way to make the user experience of your site more appealing to the visitors. GetAProgrammer, one of the leading web and eCommerce solutions providers in Australia with specialisation in Shopify offers you some promising ideas to improve user experience of your site.
#1 Design your site’s structure and navigation from a buyer’s point of view
Start thinking about from the visitors or buyers perspective to develop and design the layout of your site. What would you look for when in a site? Product suggestions, product display with multiple angles, customer reviews, autocorrect in the search. These are the basic options everyone one wants. So, make sure to include them.
#2 Provide the best shopping cart with different options
While shopping cart is the most critical part of an eCommerce venture, you need to provide it with all options that will make their cart more feasible. Wishlist, addition or removal of items from the cart, keeping items on hold, are some such essential options.
#3 Make product categorisation clear
Now, this is a very crucial aspect from the point of view of shoppers. Obviously, they want to view at once all the range of products you are offering, before choosing any one category for themselves. You can make this happen with proper and intuitive categorisation of your products. Means, you should try to include product categories/subcategories in the drop-down menu.
#4 Provide best search options
The search field should be included with features that would make the search easy for customers and they could find what they have been searching for just by typing the names of the products. Autocorrect during typing, relevant keywords suggestions, product/brand recommendations, give smooth search experience.
#5 Make payments smooth with flexible options
Lastly, make sure you are including multiple payment options in the checkout stage. From cash payment to cashless ones (such as debit/credit cards, e-wallet), it should have an option for all to let buyers checkout at their own convenience.
Now that you’ve got the idea of how to make UX of your eCommerce exceptional and out-of-the-box, make sure you are lagging behind your competitors. Try and apply all the above tactics by securing help from a reliable eCommerce development company like ours.