On an average, more than a half of users uninstall an app after using it few times. Most mobile applications, irrespective of the OS platforms they are built for having very less shelf life. Within the short time frame, the apps are needed to be launched, function flawlessly builds an audience base and finally make it appealing enough to compel the audiences to visit the app again. However, despite the efforts and enough of marketing tactics, there is very few app that survives with high retention rate which mainly includes social networking or messaging apps used by people longer to get acceptability in their social circles.
GetAProgrammer, being an app development built with a seasoned team of Australia app developers, knows well the probable causes of apps losing its appeal in just a few days of its installation and works on eliminating them for increasing the longevity of apps they build. Here’s some of them.
Complicated user experience
The mobile first era has made people most impatient ones. If they have a frustrating experience on the app like frequent lagging, difficult navigation, non-responsive searches chances are more that they will lose interest sooner in the app and uninstall it.
Too much of memory spaces
Many apps make their way to the phone’s recycle bin when mobile users try freeing up their phone’s memory. Thus, those apps occupying more storage spaces are likely to be uninstalled sooner than the apps occupying lesser storage space.
Long and complex registration
Knowing the impatient minds of the users, compelling them to duly fill all fields in a long registration process before using the app can prove a setback for your app. If prior to its use, users are needed to put in a lot of details and the process of registration is not at all swift, most chances are there for it to be uninstalled.
Updates of app are needed, but after specific intervals of time to keep functioning, bring some newness to the app and raise the interests of the users. However, if an app needs too much updates frequently to keep functioning, it tends to irk the users and may force them to look for other alternatives.
Privacy is a prior concern
Users fear those apps that use too many personal information, accesses contacts and gallery from the phone can invade their privacy. Thus, they seek for apps that assure the security of users information and maintains their privacy.
Keeping away with these facts can make your app win greater share in the apps market and raise its longevity in the users’ phone menu. Thus, get in touch with our team of developers to make sure the apps you invest into does not fade away sooner after its launch.